Services | MARKETING
FROM THE BIG IDEA DOWN TO THE DETAIL
Across the gambling industry you often see some great marketing execution, be it the strong branding and PR from Paddy Power, excellent customer communication programmes from Betfair or leading online channel management from 888. It is hard however to point to one operator that leads the field across all marketing channels.
As market consolidation increases, strong branding or a differentiated customer experience become vital and channel coherence a necessity. As the market becomes tougher, developing creative ideas whilst achieving the right balance of risk-taking against tried and tested campaigns is a challenge for every senior marketer. No longer is it just the finance department who are looking for optimisation of marketing ROI. As new social channels evolve with increasing customer touchpoints to affect and evaluate, prioritising marketing investment and resources is not getting any easier.
At Gaming Edge Associates, we have a solid understanding of the gaming customer and the marketplace. Our associates are highly knowledgeable and our experience in developing and utilising the right tools to drive marketing decisions enables a solid baseline of marketing best practice.
Our experience flows right across marketing disciplines, from brand and marketing strategy through to campaign development, execution and optimisation with a strong grounding in research and analytics.
If the above resonates and you need impartial expertise to challenge your existing marketing effort please contact us.
1) Marketing strategy and planning
2) Brand development
3) Ideation and creative development
4) Acquisition channel effectiveness
5) Customer management (CRM)