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Anton's sports betting expertise and strong management skills were instrumental in accelerating the growth of the 888 sports business.

Adi Soffer, 888

The Poker Edge Scorecard has enabled Gtech G2 to evaluate and benchmark our online poker product against competitors...and prioritise and track improvements to the software over the past two years.

Dominic Mansour, VP, Gtech G2

Gaming Edge's i-gaming consulting expertise has strengthened Slingo's positioning in the European market, as we extend our brand into real-money online gambling.

Rich Roberts, CEO, Slingo

Ben has a deep understanding of the online gaming world. He combines a mastery of the detail with great insights into the big picture. I heartily recommend him.

Malcolm Graham, CEO, PKR

Their 'short-term, high-impact' approach helped us in our work to prioritise and focus the roadmap for Paddy Power Poker. They delivered on time, on budget and the work was high quality.

Christopher Coyne, Paddy Power

The insights and contacts that Gaming Edge brings from the world of i-gaming have been invaluable for Plumbee. They have helped us a lot in areas ranging from marketing to product and business development.

Raf Keustermans, CEO, Plumbee

Anton played a key role in Betfair's brand development, planning and evaluation with his trademark customer-centric and well researched approach.

Niall Wass, Betfair

With a solid understanding of the online gambling industry, Gaming Edge Associates quickly arrive at creative solutions to solve the challenges faced by their clients. I would happily work with them again.

Owen O'Donnell, Board, Rank Group

Gaming Edge Associates offer outstanding i-gaming insight and industry connections...helping us develop successful long-term customer relationships.

Ken Morton, Featurespace

The impartial and external perspective brought by Gaming Edge was an extremely valuable input to our strategy development.

Steve Ives, MD Games, Betfair

At all times over the past 18 months we have benefitted from highly professional and effective i-gaming consulting services from Gaming Edge Associates.

Ken Morton, Featurespace

Ben consulted for CyberArts. He knows i-gaming and worked hard to deliver an excellent job on a tight timetable. I would use him again and can recommend without hesitation.

Ken Arnold, Chairman, CyberArts

Gaming Edge have a deep and up to date understanding of the i-gaming industry. I can thoroughly recommend their refreshing approach.

Steve Ives, MD Games, Betfair

Anton displayed considerable flexibility and professionalism throughout his time consulting for 888 and I would be more than happy to work with him again.

Adi Soffer, 888

Gaming Edge supported Paddy Power on a strategic review of different options forward for our Poker business. Ben & team provided to us clear, concise and actionable recommendations.

Christopher Coyne, Paddy Power

Anton's key talent is in being insight driven. His approach is ideal for a data driven organisation looking to tighten up the key customer messages.

Niall Wass, Betfair

Services | OPERATIONS

MEASUREMENT & IMPROVEMENT

Through the definition, measurement and improvement of core processes every business has the opportunity to improve the efficiency of operations, drive significant cost savings and improvements to the customer experience.

With over 12 years’ experience at Betfair, specifically the Executive Operations Committee, combined with six sigma thinking from global leader General Electric, Gaming Edge Associates is well-placed to help you achieve operational excellence. With detailed understanding of the various operational departments: customer service, fraud, KYC, payments, room management and telebetting, we have the methodologies to define, prioritise and improve your core processes whilst delivering a better experience to your customers.

1) Operational process mapping and re-engineering

2) KPI dashboard definition

3) Training, mentoring and management

4) Customer service best practice

5) SLAs and operations manuals

6) Six Sigma methodologies (green belt trained)